Find Market Fit Before You Build, Not After

Before investing heavily in your new idea or product evolution, let's validate market demand affordably

Need validation for your next strategic move?

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Get strategic guidance from someone who's…

  • Saved founders $50k+ through validation at every stage - from initial ideas to feature launches
  • Guided product strategy for Goldman Sachs, Deutsche Bank, and other financial leaders
  • Built complex software for British blue-chips like Sky, American Express, and Sony Ericsson transforming technical insight into business value

Validation Lessons
are best told
By Founders
who've lived them

Ayoola Ogunyomi

Ayoola Ogunyomi

CEO & Founder, Umbrella

The Initial Vision

 Mr Agama has a knack for asking the right questions at the right time.

His early advice on Umbrella's due diligence model and involving big accounting firms pushed us to think deeper about our value proposition early in 2022.

The Reality Check

 At the time, we didn't fully appreciate the weight of his suggestions, but as we evolved, we realized how valuable that perspective was.

The Valuable Lesson

 Validating ideas early, as he emphasized, saved us from potential pitfalls and shaped our stronger proposition today.

For any founder seeking hands-on, practical, no-nonsense guidance, Mr. Agama is the real deal.

Opeyemi Oluwadare

Opeyemi Oluwadare

CEO & Founder, AXIX

The Initial Vision

 [From Mr. Agama's advice] I learned that the essence of a successful business isn't about being trendy or “cool”, but about solving real problems and delivering measurable value.

The Reality Check

 [Mr. Agama's] emphasis on validation helped me understand the importance of aligning my startup's worth with the problems it solves.

This clarity allowed me to focus on substance over style, ensuring a solid foundation for long-term growth.

The Valuable Lesson

 The advisory services I received transformed my perspective on building a startup.

Need Clarity on Your Market Fit?

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See how we can help validate your idea

Validation process illustration

Smart Validation
Spend a Little Now
save a Lot later

Traditional - Build First, Learn Later

$50,000+
The high cost of learning later
  • Expensive conventional research methods
  • Market feedback comes too late
  • Each pivot requires major rebuild

Smart - Validate First, Learn Now

$300-5,000
Validate & adapt from idea through growth
  • Creative, low-cost research methods
  • Validate features pre costly build
  • Guide launch, pivot, or expansion decisions

Example: Pre-Launch Validation Results

$300

UX testing cost with innovative methods

2-6 months

Time to reach definitive validation

$49,000+

Money saved by not building the wrong thing

Want to Validate Before You Build?

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Email your elevator pitch for pricing details

Mentorship in action

Sometimes
the best advice is…
Don't Build It
(you may save $50k)

How We Saved $50,000 by Validating a Diesel Discount App for Nigerian Truckers

  • Proved the voice-only interface could work
  • Demonstrated clear user demand
  • Identified deal-breaking market constraints before major investment
Validation Cost: $1,000
Read full case study

How We Built the First Ever Voice-Only Mobile Interface for Illiterate Users

  • Pioneered UX patterns for voice-first interfaces
  • Developed working voice-only interface for illiterate users
  • Created innovative UX research method using driver-researcher
Research Cost: $300
Read full case study

Want Similar Results for Your Idea?

Talk to Us About Your Project

How We Work

1

Spot Hidden Problems Early

In this focused one-hour session, we'll spend an hour looking at your idea (or product evolution) from two angles - will people actually want it, and can we build it.

We'll cover:

  • Your product vision and target market
  • Critical assumptions that need testing
  • Potential red flags and challenges
  • Whether deeper validation makes sense

What you'll get:

Initial insights about your product's viability. You'll walk away with valuable insights about your product idea - even if we don't end up working together.

2

Get Your Low-Cost Validation Plan

If we see potential, then we'll spend a week designing practical experiments to validate your idea - quickly and cheaply.

Instead of:

Spending months building something people might not want, we'll create smart, affordable ways to validate your idea first.

You'll get:

  • Practical validation experiments
  • Quick and affordable testing approaches
  • Clear success metrics
  • A concrete validation roadmap
3

Make Confident Strategic Decisions

Beyond initial validation, we help you build a sustainable process for making strategic decisions throughout your startup journey. Through weekly office hours, we'll review market evidence and adapt your approach based on real data.

We guide decisions about:

  • Initial product-market fit
  • New feature validation
  • Market expansion opportunities
  • Pricing model changes
  • Potential pivot directions

Timeline:

While initial validation typically takes 2-6 months, we can structure ongoing advisory relationships to support your evolving needs.

Ready to Start Your Validation Journey?

Start Project Discussion

Email your elevator pitch for pricing details

Mr. Timi Agama

Mr. Timi Agama

Product Strategy Consultant

I've played every role from developer to product owner, giving me a unique perspective on building digital products. And with 25+ years of experience across enterprise software development and business strategy, I've been in your shoes and faced the tough calls you're making - from tech choices to market positioning to where to spend your resources.

Most people either rush into building or chasing investors right away. I've learnt from hard experience to do things differently.

Let's make sure your core idea actually works first by focusing on fundamentals: validating core assumptions, identifying the quickest path to market learning, and ensuring every development decision aligns with your business strategy.

As you've seen from the stories above, this approach helps you make smarter choices early on - whether that means accelerating development, pivoting based on market insights, or avoiding costly detours.

Technical Leadership

In the UK, my consulting firm delivered complex software solutions for blue chip British companies including Sky, American Express, Sony Ericsson, T-Mobile, and Sainsbury's.

I've also consulted for prestigious investment banks including Goldman Sachs, Deutsche Bank [Deutsche Morgan Grenfell], and J. Henry Schroeders.

What Sets Me Apart

As demonstrated in the case studies above, I bring a unique perspective:
  • Most consultants haven't written production code
  • Most developers don't understand product strategy
  • I bridge both worlds to help you make more informed decisions
I help you navigate critical product decisions:
  • How to position your product for maximum market impact
  • Where to focus resources for maximum learning and value
  • How to validate assumptions before major investment
  • Which technical decisions support your business strategy
  • When to accelerate development or pivot direction
So… No abstract theories. Just practical guidance on validating your idea efficiently, based on what worked, what didn't, and what I wish I'd known earlier.

B.Sc. in Computer Science and Mathematics — University of Port Harcourt

Want Expert Guidance on Your Idea?

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Questions You Might Have

Money Talk

What you'll invest and what you'll get back

Good advice has a cost. The good news is Nigeria-based founders get a massive discount - it's part of our commitment to developing the local startup ecosystem. Email us with a brief summary of your project and we'll send you our fee structure.

Our testimonials are from real, reachable founders, so you can actually talk to them - they're real people who've been advised by us.

And if we help you succeed, more founders will want our help - that's exactly the outcome we want. Because we love talking through new business ideas.

Looking for funding? You'll have solid proof to show investors, not just theories. And if you've already raised, our validation process can help you make informed decisions before major investment.

Our case studies show how smart testing identified critical business model issues early - identifying problems before major investment is actually a successful result, not a failure.

We'll help you get clear, evidence-based answers about whether to proceed with your idea, pivot, or save your resources.

So if you're seeking funds, you'll have a stronger story. And if you've already raised, you'll avoid expensive mistakes.

Time & Process

Your time commitment and what to expect

We work around your schedule. You'll need about 1-2 hours per week for check-ins and discussions. The actual validation activities can often be integrated into what you're already doing to develop your business.

Typically 2-6 months. While every founder wants to launch tomorrow, consider this: how long does it take to build a product no one wants? Our job is to help you find ways to validate quickly while still getting reliable insights.

An understandable concern - every founder wants to launch tomorrow, but why launch something no one wants? Having said that, our role is to try and help you find ways to validate quickly.

Validation isn't just for new ideas. You'll face critical decisions throughout your journey - launching new features, changing pricing, expanding to new markets, or considering pivots. Each decision benefits from systematic validation to reduce risk and increase confidence.

We'll help strengthen your proposition through proven validation methods. We'll design quick, affordable experiments to test your core assumptions and help you gather real market evidence before major investment.

Absolutely not. Look, we'll give you our best advice based on what we've seen work, but it's your business - you call the shots.

Trust & Experience

Our expertise and how we help you

Post-launch validation is just as critical. Whether you're considering new features, pricing changes, or market expansion, our methods help you make evidence-based decisions that align with real market needs and opportunities.

While you don't have to use our services, we strongly recommend validating your idea in some way before committing significant time or money. Our case studies demonstrate how systematic validation helps founders make better-informed decisions about their business direction.

We've mainly worked with B2C products, but here's what matters: the validation mindset works no matter what you're building.

Our case studies demonstrate how we approach validation.

Why risk building something no one wants? For the cost of a few months and a fraction of your development budget, you can get real market evidence to guide your decisions. This isn't about slowing you down - it's about helping you move forward with confidence.

See our case studies - they demonstrate how systematic validation helps founders make better-informed decisions about their business direction.

Ready to Validate Your Idea?

Discuss Your Project

Email your elevator pitch for pricing details